Beauty
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Beyoncé's Cécred Is In Ulta
Collaborated with Derris, PR Agency
This creative copy is the result of independently interviewing customers and sharing their POV with Brit + Co’s readers. As a result, the digital publication became one of the many outlets who received an exclusive press release, campaign photos, and key information surrounding Cécred launching in Ulta Beauty.
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Issa Rae's Sienna Naturals Is On Sephora.com
Spoke with Co-founders Hannah Diop & Issa Rae
I interviewed Issa Rae & Hannah Diop about what sets Sienna Naturals apart from other natural haircare brands, hero products, ingredients customers can trust, and the excitement of launching online at Sephora.com
More Brand Messaging
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The Dreamy J. Crew x Christopher John Rogers Collection
Received Key Campaign Assets
J. Crew is one of Brit + Co’s hero brands, so it was a no-brainer to feature this designer collection on-site. It aligned with the digital publication’s colorful aura and resonated with readers on dot com as well as Facebook.
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Peter Do x Banana Republic Team Up
Secured Media Placement For Brit + Co
After reaching out to an associate and connecting with Banana Republic’s PR team, I secured media placement for this highly-anticipated fall capsule collection. Afterwards, a domino effect occurred where more prestigious brands considered Brit + Co for online coverage.
Bookish Things I’ve Worked On
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Reese Witherspoon's 101th Book Club Pick Uncovers The Truth Of One Secret Society
Achieved Over 20K Views
Highlighting Reese Witherspoon’s Book Club helped solidify Brit + Co as one of the leading authorities in the book space. I routinely updated this article each month to shine light on a new novel pick which led to over 20K views.
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18 Gothic Horror Books Perfect For Cold, Dark Nights In
Pivoted From Rom-Com to a Darker Genre
I pitched an idea about focusing on gothic horror books right after Nosferatu began streaming to capitalize on viewers’ renewed interest in it. Although it was a risk, readers gravitated towards discovering darker stories. The end result? 10K+ views and an increase in affiliate buys.