Tower 28 & Content Creator Toni Bravo Team Up For a Summery Blush Collaboration

Jul 22

Beauty collaborations can either make or break a brand’s image in customers’ eyes, but Tower 28 may have struck gold. Teaming up with content creator Toni Bravo, they’re delivering two new blush shades that will make you embrace wearing color on your cheeks. And get this — they’re brown girl-friendly.

If you’re not familiar with Toni, she’s known for having a plethora of blushes in her beauty collection and isn’t afraid of generously applying them. Aside from that, she regularly tests other makeup products to see if they’ll work for darker complexions. That’s the beauty of her collab with Tower 28 — pun intended.

How did Tower 28 & Toni Bravo’s collab happen?

Out of all the blushes Toni owns, she still felt like something was missing and was vocal about it. When Tower 28 caught wind of this, it made sense for them to work with her to create what she was missing. The content creator says, “Getting the undertones right for these was key,” and acknowledges “finding the perfect blend between pigment and undertone was a fun dance.”

Tower 28’s Founder & CEO Amy Liu echoes Toni’s sentiments by saying, “Co-creating new shades with someone is a big deal for us— we’ve actually never even done it before. But with Toni, it was a no-brainer. She’s become a true blush authority after trying hundreds and has an incredible eye for color.” She even refers to Toni as “the CEO of blush” which feels like a fitting name!

What makes Tower 28’s blushes stand out?

Otherwise known as GetSet Blur + Set Matte Powder Blushes, this is one product you don’t want to skip over. Tower 28 is committed to making sure their products are vegan, so their blushes are non-comedogenic (won’t clog pores), matte (it’s in the name!), and offer up to 12 hours of wear.

They’re also free of harmful ingredients like parabens, phthalates, and have less than one percent of synthetic fragrance in them. Instead you’ll find things like squalene and hydrophobic silica in them to help combat inflammation + sweatiness.